This project aims to develop a brand and its visual identity for a chosen target audience. After studying and observing 4 to 6 years old kids, I came up with Bakoura. Bakoura is an organization that aims to enhance children’s imagination and stimulate their skills through hosting workshops in nurseries and kindergartens, through which children complete unfinished stories and drawings. Since I am targeting kids and their parents, it was essential to have a childish yet reliable identity and logo. And to emphasize that, colors were chosen carefully to enhance creativity, reflect fun, self-expression, trust, and safety. The brand’s identity relies on an illustration library that is powered by children’s developed drawings.